Saalt

By: Cherie Hoeger It all started with discomfort. Like many, I used pads and tampons, never realizing there were better options—until I discovered menstrual cups while searching for sustainable solutions for my family in Venezuela. One try, and I was hooked. Comfortable, odor-free, reusable for up to 10 years—it was a game-changer. But I still couldn’t find a cup I truly loved. So, after 14 design iterations, we created the Saalt Cup—simple, beginner-friendly, and now a best-seller on Amazon and in Target. Next came Saalt Wear. Disappointed with bulky, wet-feeling period underwear on the market, we set out to make something better. Starting from scratch (and a little “stupid”), we teamed up with experts—including an FBI blood-on-fabric specialist—to engineer a patented gusset that absorbs fast, stays dry, and feels like real underwear. We called our breakthrough “layer zero”—a top layer that wicks moisture away and feels dry to the touch. From patented tech to Parisian design, every ...